Which Domain Is Better, .au or .com.au?

Choosing between .au and .com.au depends on your business goals and target audience. Both are credible Australian domain extensions, but they serve slightly different purposes.

A .com.au domain is the best choice for businesses because it has been the standard for Australian companies for decades. To register a .com.au domain, you need an ABN (Australian Business Number) or ACN (Australian Company Number), ensuring that only legitimate, registered businesses can use this extension. This makes .com.au domains highly trusted by both customers and search engines.

A .au domain is shorter and more flexible, introduced in 2022 as a simplified alternative to .com.au. Unlike .com.au, .au domains can be registered by individuals, making them more accessible. While they still require an ABN or ACN for business use, they are not restricted to registered businesses, which may make them less trustworthy in some cases.

For businesses looking to establish credibility and attract Australian customers, a .com.au domain is the better choice because it signals professionalism and legitimacy. If your business name is already taken in .com.au, securing the .au version can still be beneficial for branding and protecting your online identity.

For businesses wanting to maximize their online presence, Automate.Sydney Domains offers easy registration for both .com.au and .au domains, ensuring businesses get the most trusted and effective domain extension for their needs.